Tuesday, October 8, 2013

Monster Cereal Returns

Halloween is one of those holidays that has really grown over the years.  Certainly it has become more commercialized, but I think in the past 20 years it has also become a lot more acceptable for adults to enjoy it.  I really enjoy Halloween, so I see that as a good thing.  To cash in on those people trying to get more into the Halloween spirit General Mills seasonally produces Franken Berry, Count Chocula, and Boo Berry cereals.  This makes me very, very happy. 

The big monster cereal news this year is that not only did the monster trinity get released but so did the long discontinued Fruit Brute and Yummy Mummy.  I suppose we should get a little history out of the way so we can talk about what these two are now.  Count Chocula and Franken Berry were first released in 1972.  Obviously Chocula is a chocolate cereal.  Franken Berry is a strawberry flavored cereal.  Boo Berry was released in 1973.  It is supposed to taste like blue berries.  Instead it tastes like magic and anyone who claims a different monster cereal tastes better is a heretic of the highest order. 

Fruit Brute was released in 1974 and was a fruit cereal with lime marshmallows.  So instead of focusing on one flavor Fruit Brute was more like a Fruit Loops.  I honestly don’t remember the cereal much because it was discontinued in 1984.  Three years later Fruity Yummy Mummy was released.  Like Fruit Brute it was a fruit cereal but it has vanilla marshmallows.  It didn’t last very long and was discontinued in 1993.  Now Fruit Brute and Fruity Yummy Mummy are back.  So did General Mills package the same cereal in different boxes and solicit them as different products?

The new Fruit Brute and Fruity Yummy Mummy aren’t the old cereals you may or may not remember.  Instead each is given its own flavor.  Yummy Mummy is an orange cereal with marshmallows and Fruit Brute is a cherry cereal with marshmallows.  I was able to get a box of Yummy Mummy and once you add milk it tastes a little bit like eating a orange creamsicle.   I saw a box of Fruit Brute but wasn’t able to grab it at the time.  Hopefully it will still be there when I return for it. 

One last note, you’ll notice that Target somehow got an exclusive packaging that differs from what the other grocery stores are receiving.  So if you’re looking for retro box art you can find it at Target.

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